4th January 2017 It’s not agencies that build great brands… it’s partnerships
We featured in this month’s Cotswold Life Business and Professional, read the article below or scroll down to see the PDF.
When Cotswold start-up Green Frog Development Solutions got in touch with Kava for some advice on profile raising, Kava Brand Director, Richard Kennedy, couldn’t wait to begin the journey. “Whenever you meet new clients, the main thing you need to know is if the partnership will work. At that first meeting you’re all thinking the same things – do we understand each other, can we work together long term and do we have the same ambitions for this brand? I knew from the start that we did.”
Green Frog Development Solutions (GFDS) is an unusual new start-up because it spawned from a larger company – Green Frog Power – well-established in the energy sector and one of the biggest providers of power to the National Grid.
Set up in 2016 to acquire land for energy use and deliver contracts for Green Frog Power, GFDS is now keen to carve out a unique identity for itself and win new clients, while continuing to leverage links with the bigger company.
Ian Harding, Director at GFDS said: “We quickly realised we needed expert support to help reach commercial and industrial landowners and market our own brand within the energy sector. We initially wanted some quick wins with event presence and online tools and Kava delivered immediately. And we’re now taking a more strategic view of our brand that will help us succeed in the longer term.”
In just six weeks the teams at Kava and GFDS delivered a presence at two major trade events, started to evolve the brand to reflect the company’s drive and innovation, launched targeted PR and advertising campaigns to reach landowners and new customers, and united GFDS online with the Group brands (www.greenfrog.energy).
Richard added: “It’s not agencies that build great brands, it’s partnerships. The challenge for us now is to match the drive of this exciting new business with a bold, sustainable branding campaign that reflects the client’s ambitions. It’s an exciting time for us both.”