Client

Beaufort Polo Club

Scope

PR, marketing communications, branding, sponsorship

Challenge

Unleash the potential!

Approach

Identify USP and engage a wider audience

Evidence

“Quite simply, awareness of our brand has rocketed in the time we’ve been working with Kava.” Sarah, Special Events Manager

Detail

When we began work with Beaufort Polo Club, the brand was strong and enjoyed a loyal following. However its appeal was narrow - its key attribute of exclusivity serving to deter a large proportion of its potential market. Our challenge has been to retain the brand’s equity, and cherish its attributes, while persuading many more people to engage with this great sport. This has led to a comprehensive rejuvenation of communication style and marketing activity. From international PR negotiations to local banner advertising, our 360-degree assault on the brand has had an outstanding impact on traffic through the turnstiles.

Deliverables

PR
Press advertising
Events & sponsorship
Video & multimedia production
Copywriting & editorial services