Client

Femto Forum

Scope

Brand conception & marketing communications

Challenge

How do you market an emerging technology?

Approach

Build the brand, support the industry, engage the audience.

Evidence

“The success of the femtocell industry is inseparable from the success of the Femto Forum brand. We’re talking about an industry that has emerged from its inception in 2007 to a projected value in 2014 of $4.6bn."

Detail

Kava Communications acts as a virtual marketing department for the Femto Forum, taking ownership of all aspects of the brand's development and implementation. From humble beginnings, the Femto Forum has emerged as a thought leader in the telecoms space, utilising international events, PR and marketing communications to create a platform for growth.

Deliverables

Brand conception & development
Marketing strategy
On and offline marketing communications
Website design and build
Social media
Video & multimedia production
Copywriting & editorial services
Events & sponsorship