Kava | Toby Aiken
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Author: Toby Aiken

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Years ago, back in the dark ages of marketing and public relations, coverage was often measured by AVEs or Advertising Value Equivalency. This archaic method...

Friday 17 January is (officially) ‘Ditch New Year’s Resolutions Day’, but instead of focusing on a negative concept, we thought we’d publish a...

At a recent workshop held at Pittville Pump Rooms in Cheltenham, I was listening to experts on cyber, the dark web and all...