Award-winning, bespoke graduate recruitment website and collateral

The brief

To create an online platform that reflects the strength and depth of the client’s graduate programme and how that programme aligns with its people brand.

The strategy

We agreed three main areas of focus with the client. The first was the graduate programme itself. This is an outstanding in-depth programme that genuinely changes the lives of people with the ambition and talent to seize the opportunities it offers. So online we laid out the graduate programme journey in compelling detail. The second area of focus was the graduates themselves: They are its most potent ambassadors. We conducted a series of relaxed and often candid video interviews which communicate not just the quality of the graduate experience, but a real taste of the company and its culture. The third leg of our strategy was to emphasise the values that lie behind that business and culture. Time and again the current graduates we spoke to called out Musgrave’s strong track record in sustainability and its commitment to local Irish suppliers, businesses and communities.