AVEs have finally died, is social next?
Years ago, back in the dark ages of marketing and public relations, coverage was often measured by AVEs or Advertising Value Equivalency. This archaic method...
05 February, 2020
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Talking tech – and being understood
One of the more challenging parts of our job involves presenting our clients to a diverse audience – including investors, journalists, financial analysts and...
31 August, 2017
